Photo by engin akyurt on Unsplash

Yesterday’s session with former UK government advisor Dominic Cummingsbefore a seven-hour joint session of the Commons Heath, and Science and Technology committees dominated my Twitter feed, many of my podcasts and, if I was to be honest, a significant chunk of my own attention.

Lurking in the background, but easily forgotten in the rush to cover and discuss the big UK politics story of the day, was that they were looking into how government made decisions that had consequences for the lives of everyone in the country. …


There is a truth to digital age publishing that is so obvious, that I’m almost embarrassed to put finger to keyboard to type it:

In an attention-poor age, we need to be more thoughtful about what we publish. Adding to our readers’ over-saturated content diets without good reason isn’t helping them or us.

I’ve written about this many times down the years this site has existed, but for all that, people still seem vaguely surprised when a publisher or researcher reaffirms the truth of it.

A case in point: Dr Joy Jenkins’s new research into local news models, and this…


We’re nearly a week into 2019, and I think this is going to be one of the most significant tweets of the year:

On the minuscule chance you’re not aware of what this is all about, it’s the new Congresswoman’s response to the oh-so-very-shocking revelation that she danced in a video while a student. Here’s the whole “monstrosity” for you to “endure”.

Her political opponents tried to weaponize it, by highlighting it as negative in a tweet:

This was a pretty poor effort — she was a university student, not in high school, and the video was…


I just came on to Twitter for the conversation, honest.

I joined Twitter in the long-ago days of 2006, the 40,523rd person to join the service. It took me a little while to “get” it, but I became an enthusiastic and passionate user. Like most journalists, I found the real time news feed addictive, and the ability to have lightweight, fast-moving discussions with like-minded folks critical in the early days of my career in digital journalism development.

Less than 12 years on, I often dread opening Twitter. In many ways I feel I have an account there still solely because I need it for my work, not because I’m deriving…


Photo by Kelly Sikkema on Unsplash

The Facebook news that’s been grinding up the audience development world and spitting it out over the past couple of months has hit with all the surprise and inevitability of a car crash you’ve been watching spinning towards you, without actually considering if you should move or not.

The interview Campbell Brown and Adam Mosseri did at Code Media was particularly brutal. Brown came out with some eyebrow-raising comments:

Brown said that Facebook wants to help publishers who want to be on Facebook, but it’s doesn’t necessarily need them. “My job is not to go recruit people from news organizations…


Facebook has made a major announcement about the future of its newsfeed and, in particular, its relationship to news publishers. It is, of course, posted in that relentlessly upbeat obfuscation that’s the de facto PR language of Silicon Valley these days. Here’s a handy translation of it for you:

Facebook was built to bring people closer together and build relationships. One of the ways we do this is by connecting people to meaningful posts from their friends and family in News Feed. Over the next few months, we’ll be making updates to ranking so people have more opportunities to interact…


About four years ago, social traffic eclipsed traffic from search, across publishers generally. And by “social traffic”, I largely mean “Facebook”.

That era appears to have passed. According to data from Parse.ly, a real-time analytics platform, Google is back on top:


Hello. It’s Saturday night. The girls are sleeping well. My wife is marking. I’ve got a glass of whisky beside me and an iPad Pro in front of me.

Let’s do a newsletter.

Digital Life

1504119917056 cyberbully
1504119917056 cyberbully

Can You Get Addicted to Trolling?motherboard.vice.com

Short answer: yes. It’s the long answer that’s interesting, though.


Why has Medium’s shift in business model created so much controversy? Actually, no, controversy is the wrong word. The response has been dismissive. That seems curious to me. Why would an industry that has been so in love with the idea of generating reader revenue feel so uncomfortable about a business predicated on that?

Palaeolithic blogger Dave Winer even called it the beginning of the end for the site. …


Adam Polling Stat
Adam Polling Stat

Here’s a photo of me trying to do a serious electoral face, and ending up just looking worried. But I do think this is a serious election.

I’m not normally one for bringing politics to this blog — but this feels like one of the most important Genereal Elections in years. Partially, that’s because whomever wins will manage the Brexit process — but also because the incumbents have some deeply worrying plans for the industry I work in, digital:

The British government could insist that the identities of people who search for certain terror-related words on Google or YouTube or…

Adam Tinworth

Blogging since 2001, journalisting (which isn’t a word, but should be) since 1994, and sleep-deprived since 2012. Journalism lecturer, consultant and trainer.

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