Probably worth noting, that the Echo was only available in six countries until last month, and even now it’s only available in three languages. This doesn’t change your argument – but it is worth considering that the Echo (and Amazon ecosystem) is a lot less well established once you leave the English-speaking world behind.

Blogging since 2001, journalisting (which isn’t a word, but should be) since 1994, and sleep-deprived since 2012. Journalism lecturer, consultant and trainer.