Why do so many people want Medium’s membership model to fail?

A (very) brief history of Medium

Funding writing

  • Advertising – including “native advertising”, which is what the young people are calling advertorials…
  • Membership – paywalls fall under that
  • Indirect monetisation – for example, using content to drive events sales or affiliate revenue.

New Medium, new model

  • The platform where anyone can publish for free
  • The platform where professional writers create for a paying audience

Happy, clappy membership

A half-hearted embrace of digital



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Adam Tinworth

Adam Tinworth


Blogging since 2001, journalisting (which isn’t a word, but should be) since 1994, and sleep-deprived since 2012. Journalism lecturer, consultant and trainer.